Be Prepared!

It is time to take life in to our own hands. Optimisation of our body and mind are key to fulfilling a life of development, function, immunity and longevity. Join the troop and be prepared for what ever the f**k life throws at you!

Who is it for?

Our products are for people who want to optimise, develop and prepare for whatever life throws at them. Our

Who Lives It!



Jase trains calisthenics and functional training. Working on a variety of patterns in fitness. Owner of multiple companies he keeps his mind focused and driven 24/7



Joe works with movement and animalistic patterns within his fitness. Dedicated to evolving the human race to push past what convention and society tells you is normal



Rich works with functional weighted training with a mind as strong as his lifting skills rich builds businesses, his body and mind to the point of peak perfection and beyond

Practice makes perfect

We know about your hectic schedule. We also know the only way you truly understand a subject is by practicing it in a real environment. This is why we’ve set a playground area that’s full of hours of exercises, questions and challenges.

The optimal beast

Jump, run, swing, push, pull, climb and crawl. Movement and efficiency is key to engage body and mind as one. We strive to create the perfect formula to develop the ultimate warriors in our war against inadequacy and negative minds.


We are here

180 Fletchamstead Highway,Canley, Coventry CV4 7BB